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Writer's pictureLinnette Johnson

Tip #2- Build Your Communication Skills – It’s Not Just About Knowledge!



Have you ever felt like you were speaking a different language when trying to explain something important? I’ve been there. Early in my career, I realized that knowledge alone wasn’t enough to make an impact. Understanding science or your area of expertise is critical, but can you share that knowledge in a way that resonates with others? That’s a whole different skill set.


The truth is that communication is just as important as expertise. It’s about what you know and how well you can connect with people. Whether it’s clients, colleagues, or the general public, the ability to empathetically and effectively communicate can make or break how your message is received.


Why Communication Skills Matter


Research shows that precise and empathetic communication builds trust and enhances understanding. According to Miller and Rollnick (2013), motivational interviewing—a technique centered on collaboration and empathy—can guide people toward meaningful change without resistance. Simply put, how you deliver your message can transform how others respond.


But what does that look like in practice? It means listening more than talking, tailoring your message to meet people where they are, and fostering a connection that makes your knowledge feel relevant and actionable.


Tips for Becoming a Better Communicator


Here are a few strategies that have transformed the way I approach communication:


  1. Practice Active Listening. Communication isn’t just about speaking; it’s about truly hearing what the other person says. Active listening involves giving someone your full attention, reflecting on their words, and showing that you value their perspective. This slight shift can significantly affect how others feel about your conversation (Rogers & Farson, 1987).


  2. Learn Motivational Interviewing. Motivational interviewing focuses on helping people explore their reasons for change. Instead of simply telling someone what to do, you guide them toward their solutions by asking open-ended questions and affirming their feelings (Miller & Rollnick, 2013). It’s collaborative, nonjudgmental, and incredibly effective.


  3. Use Plain Language. Avoid overwhelming people with jargon or overly technical explanations. Clear, simple language is critical to helping others grasp complex ideas (Plain Language Action and Information Network, 2023). The easier it is to understand you, the more likely people will engage.


  4. Show Empathy. Everyone faces challenges, and acknowledging those struggles builds trust. Empathy shows that you’re not just there to share information but to support and guide them (Goleman, 1995).


  5. Build Rapport. People are likelier to listen to and trust someone they feel connected to. Take time to understand their experiences, interests, and goals. Even small moments of connection can create a foundation for impactful communication (Covey, 1989).


The Impact of Better Communication


When you focus on improving your communication skills, you’re not just sharing knowledge but building relationships. And when people feel heard and supported, they’re more likely to engage, trust, and take action. Whether in healthcare, education, business, or any other field, strong communication skills bridge what you know and the impact you want to have.


So, if you want to grow, don’t just dive deeper into your expertise. Take time to refine how you share it. You might be surprised at how much further your knowledge can go when paired with strong communication skills.


References

  • Covey, S. R. (1989). The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change. Free Press.

  • Goleman, D. (1995). Emotional Intelligence: Why It Can Matter More Than IQ. Bantam Books.

  • Miller, W. R., & Rollnick, S. (2013). Motivational Interviewing: Helping People Change (3rd ed.). Guilford Press.

  • Plain Language Action and Information Network. (2023). What is plain language? Retrieved from https://www.plainlanguage.gov

  • Rogers, C. R., & Farson, R. E. (1987). Active Listening. Gordon Training International.

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