At the core of every successful business, there’s a driving force that inspires action. This driving force or mission must be so vital to you personally that it can push you through the ups and downs of owning and running a business.
What’s yours? What do you love about your path? What do you love about this field?
If your answer is “money,” you’ve got to think a little deeper. Businesses rarely make money right off the bat, so passion is what you’ll need to get you through the inevitable growing pains that come with growing a business from the ground up. In other words, without passion, you could just be trading your tedious corporate job for a new ball and chain of your own making.
In other words, as a business owner, you will face stress, but your love and passion for what you do MUST be strong enough to overcome that stress.
Passion is contagious!
Uncovering and reminding yourself of your ‘why’ not only keeps you on track but can also help you pitch your business to others, pull in strong team members, and inspire people to throw their support behind your mission.
These days, consumers get so much content and marketing thrown at them. As a result, customers want to feel like they’re supporting a cause, not just buying a product. If your audience knows why you do what you do, they’ll, in turn, feel more confident and enthusiastic about supporting your business.
Your story doesn’t have to be dramatic, just genuine and authentic. Consider what you overcame to get to where you are today. Think about the people you wanted to help or how your work ended up helping YOU, and share that story with the world.
If you’re having trouble defining what your purpose or passion is, take American self-help author Steve Pavlina’s advice: Get a piece of paper and ask yourself, “What is my purpose in life?” Write down answers until one of them makes you cry. That’s your purpose.